People prefer to find you on Google first.
The social impact of internet has changed the way people were used to deal with business. Now everyone try to find things on Google first. Google has everything which your customer is looking for and if you are not in that list, you are out from business. Better deals bigger discounts will only work if people know about them.
Someone else may steal your business online.
A good running profitable business may loose its charm if someone catches the name online. Its very harmful for your online reputation. People may get wrong impression for your business or services. Anyone can start same business online with your name if you haven't grabbed it earlier.
Easiest way to expand.
The easiest way to expand your business is "Go Online". It is the easiest way to tackle the major business expanding challenges like infrastructure and capital. You can expand your target market and audience easily by switching your business to online. It requires less capital and no infrastructure as compare to offline business.
Silent way to speak louder.
One of the big reasons to have an online identity is target audience. You can target audience from any place to any place without worry. People always like to hear things about their profit. You can easily get them to your business with better deals by sharing and promoting it online.
Good communication, Better connections.
You can easily connect to your customers online by social media or mail. Customers always have something to say in terms of complaints, suggestions or feedback. A good listener always gets the priority and it helps you in improving your business model and services. Long distances came closer after video conferencing and meetings. You can save your travel time to cater other clients.